Koray
Hergül

Research-Driven
Strategic UX Designer
Future-Ready

I turn complex tech into effortless moments, powered by passion, research, and rapid iteration.

Futures Thinking
Design Management
UX/UI Design
Strategic Thinking

Core Values

Creative
Excellence

I’m energised when a brave idea becomes a real, tangible product that delights people. From first sketch to polished interaction, I iterate with users so originality feels effortless and trustworthy.

Design With
Purpose

Every design decision I make is strategic and human-centred, ensuring that each project delivers true value and improves people’s lives.

Future-Driven Thinking


I’m curious about what’s next in mobility and tech, and want to shape that future responsibly. I translate emerging trends into feasible concepts that are ready to ship, not just inspire.

Collaborative Spirit

Great ideas get better when diverse minds build them together. I co-create early and speak the language of engineers, users, and stakeholders to keep everyone aligned.

Adaptive Mindset

Learning fast keeps me motivated; change is a chance to iterate and improve. I test, gather feedback, and refine swiftly—using data as fuel for continuous growth.

REDEFINING PERSPECTIVES

To me each design challenge is like piloting a drone: finding the best angle, keeping the bigger picture in view, and capturing every detail with precision. I tackle my work with the same mindset, exploring new heights, pushing boundaries, and crafting experiences that feel as effortless and inspiring as a smooth flight.

Expertise

01
Design Strategy
I turn product vision and business goals into an actionable, user-centred roadmap that keeps teams aligned and delivers measurable value.
  • Opportunity framing
  • Priority matrix
  • Stakeholder alignment
  • Value proposition fit
  • Vision and roadmap
02
User Research and Testing
Assumptions can get expensive; evidence is cheaper. Through generative interviews, contextual inquiry, analytics review and iterative usability tests, I surface latent needs and measure real behaviour. Insights feed directly into design sprints, de-risking decisions early and sustaining engagement long after launch.
  • A/B Testing
  • Context interviews
  • Diary studies
  • Usability tests
  • Journey mapping
  • Qualitative and Quantitative Testing
03
Multimodal HMI
Strategic design connects business goals with user needs. I develop frameworks that drive meaningful interactions and work across teams to align vision, product strategy, and design execution. Design Futuring enables me to anticipate how industries evolve and create future-proof solutions that shape long-term innovation.
  • Cross channel flows
  • Driver distraction labs.
  • Information hierarchy
  • Safety compliance checks
  • Multisensoric
  • Voice touch haptics
04
Design Systems
I build scalable, accessible UI libraries that let cross-functional teams ship faster while safeguarding brand and WCAG standards.
  • Figma tokens
  • Component library
  • WCAG audits
  • Storybook docs
05
Human Centered Design
Technology succeeds only when it respects human limits and aspirations. I frame each problem around real contexts of use, prototype with accessibility from day one and test across diverse abilities.This ensures products are inclusive, intuitive and resilient as new audiences, devices and environments appear.
  • Accessibility standards
  • Co-creation workshops
  • Empathy mapping
  • Inclusive design choices
  • Personas and Jobs-to-be-done
  • Real world context tests
06
Data-driven Design
Technology succeeds only when it respects human limits and aspirations. I frame each problem around real contexts of use, prototype with accessibility from day one and test across diverse abilities.This ensures products are inclusive, intuitive and resilient as new audiences, devices and environments appear.
  • Accessibility standards
  • Co-creation workshops
  • Empathy mapping
  • Inclusive design choices
  • Personas and Jobs-to-be-done
  • Real world context tests