Hi, I'm koray

On one side, I love to slow the pace. Mapping ecosystems, testing assumptions, and letting data challenge my first ideas. Research sprints at Fraunhofer and my Master’s in Strategic Design taught me that solid insights are the safest shortcut to meaningful products.On the other side, I believe design only becomes real when pixels hit the table. Sketching early, prototyping fast, and shipping often keep curiosity alive and reveal answers no workshop can. This rhythm—think, evaluate, build, repeat—shapes every project I touch, from mobility interfaces for Hyundai to onboarding tools that reduce ramp-up time for new employees. It lets me translate complex goals into tangible experiences that feel intuitive on screen and impactful in business metrics.If you need a designer who can zoom out to spot the right problem and zoom in to craft the right solution, let’s talk.

My design approach is structured, human-centered, and research-driven — grounded in the Double Diamond framework. In the Discover and Define phases, I explore user needs through research, interviews, and usability testing to identify real pain points and sharpen the problem space. In Develop and Deliver, I quickly turn insights into prototypes, validate them with users, and iterate to ensure both usability and market relevance. Beyond problem-solving, I apply strategic design thinking and design futuring to align concepts with business goals and anticipate emerging trends.